athletes and memes who parody Dos Equis' famous quotes. Here are the 25 most popular ones (be warned that some memes may contain profanity): ...

If you don’t live under a rock, you know that these memes typically follow one key formula, adapted from Dos Equis’ catchphrase: “I don’t always… but when I do… “ This formula ...

One door slams, and sometimes ten more open ... who in turn created and shared thousands of viral videos and memes, and Dos Equis sales skyrocketed— a 116% increase over five years.

The Most Interesting Man in the World was a meme almost immediately upon its debut in 2006. Over the next decade, the Dos Equis spokesperson ... to evolve it beyond one man.” ...