Downy Rinse & Refresh launched in major stores like Walmart and Target at the end of September, and the brand calls it its “biggest innovation in over 30 years.” It’s a deep-cleaning fabric ...

A single 20-ounce bottle of Laundry Sauce's fabric softener costs $25, which, according to the label, is only enough for 20 loads of laundry. That's an astonishing $1.25 per wash!

Staring Monday, Procter will launch a new Super Bowl campaign for its Downy fabric softener that will give consumers a preview of what may be in store for them in days to come.

P&G (NYSE:PG), which owns Downy and Gain and more than half of the $1.3 billion U.S. fabric softener market, is hoping to change that sentiment and reel in millennials – quickly.

We love this Downy Fabric Softener Liquid from Amazon. Washing your sheets with a softener helps to minimize static cling, particularly in dry climates. You could also try this Gain Fabric ...

Nairobi, Kenya: Competition in the fabric softener market has heated up with the introduction of Downy Concentrate by global company Proctor & Gamble (P&G). The launch is part of the company’s ...

We love this Downy Fabric Softener Liquid from Amazon. Washing your sheets with a softener helps to minimize static cling, ...

Standard Group Plc HQ Office, The Standard Group Center,Mombasa Road. P.O Box 30080-00100,Nairobi, Kenya. Telephone number: 0203222111, 0719012111 ...