Wrigley's Eclipse gum may not actually "kill" the germs that cause bad breath, according to a new ruling by the National Advertising Divsion. NAD is an industry supported advertising police force.

The advertising industry's self-regulatory body wants Wrigley to change its packaging and advertising for Eclipse gum to remove claims that it has a natural ingredient that kills germs that cause ...

Wrigley, Jr. Co. radically change it advertising claims regarding Eclipse Gum. After reviewing the company's research and marketing messages, it has advised the gum maker discontinue the claim ...

Chewing gum magnate W.M. Wrigley Jr. may have bit off more than he can chew when his company advertised its “Eclipse” gum as having germ-fighting powers. A group of disgruntled gum-chewers ...