But that's just one element of customer engagement. Marketers are still looking for solutions that allow them to create, test, and choose the most effective social media ads—and AI is making it ...

Spectrum Reach began piloting ARO in key markets in 2024 and has since run over 5,600 reports providing advertisers with full ...

Was Trump’s White House Tesla tirade an ad? Maybe. If so, was it a good ad? Ipsos US’s Pedr Howard has tested the work and has the answers.

Ads during women’s sports programs were 40% more impactful than the average primetime advertisement, according to EDO.

A new study from marketing expert Peter Field proves AM/FM radio ads boost brand awareness, pricing power, and profitability.

The advertising sales business of Charter Communications is moving ahead with a full-market rollout of its newest planning tool, Audience Reach Optimizer (ARO). The offering from Spectrum Reach is ...