Advertising isn’t dying. Let’s get that out of the way. The industry still commands billions of dollars in investment, wields ...

But that's just one element of customer engagement. Marketers are still looking for solutions that allow them to create, test, and choose the most effective social media ads—and AI is making it ...

Was Trump’s White House Tesla tirade an ad? Maybe. If so, was it a good ad? Ipsos US’s Pedr Howard has tested the work and has the answers.

Former Obama chief strategist David Axelrod has said that Donald Trump's campaign ads have been "very effective" in battleground states like Pennsylvania as the race for the White House tightens.

Search Engine Land » PPC » How to use keyword insertion for more effective Google Ads Chat with SearchBot Please note that your conversations will be recorded. Welcome to our weekly Search ...

A new study from marketing expert Peter Field proves AM/FM radio ads boost brand awareness, pricing power, and profitability.