From various corners of the internet, as the cultural tides of gamers and influencers collided, egirl as an aesthetic materialized, and the tone shifted: Egirls were cuter than gamers were mad.

“I first heard the term ‘egirl’ on Tiktok!” said TikTok user and cosplayer Hailie Harding, who describes it as a sort of “manic pixie dream girl” aesthetic. Harding was the only TikTok ...

Search “#egirl” on Instagram, for example, and you’ll surface more than 1.2 million posts. Like VSCO girls, e-girls have lots of trappings, from hairstyles and makeup galore to very specific ...