An eagle-eyed Aussie discovered a quirky design feature in the 7-Eleven logo and shared his discovery online. He starts the clip (which has 16 million views and counting) by standing outside the ...

New Slurpee logo and branding Tasked with updating the Slurpee brand was New York-based studio Safari Sundays with input from Brainfreeze Collective, 7-Eleven Inc’s customer research panel.

An agreement approved Monday by a federal judge has quickly ended a trademark infringement battle 7-Eleven Inc. mounted against a midstate convenience store. The deal, struck less than a month ...

It may have more than 83,000 stores across 18 countries - but many 7-Eleven customers are only just realising a 'peculiarity' in its logo. The convenience store is easily recognised by its logo ...