There's holiday baking, snow on the ground, fireplaces all aglow, wrapping presents and more. For many families, the tradition of Elf on the Shelf adds to the magic. Social media is full of his ...

My kids are 14 and 16 now, but they held onto their belief in Elf on the Shelf for over a decade ... everyone's underwear on the Christmas tree, and made snow angels in flour on my kitchen ...

The Elf on the Shelf: Sweet Showdown' premieres on Sunday ... Challenges include making a sweet scene inside a snow globe and another with a "surprise element." At one point, two talented bakers ...

Christy Heins, of North Aurora, Illinois, shared her exit strategy for getting out of the Elf on the Shelf routine in a hilarious Facebook post on Dec. 3 Dave Quinn is a Senior Editor for PEOPLE.