There's even Elf on the Shelf clothes, pets, and accessories to give your kids' Christmas pal their own personality. If you've never done it before, you probably have a lot of questions.

Anthony Mennella faces the Elf on the Shelf once again with a new numbered warning. CNBC's Diana Olick joins 'Squawk on the ...

Kids aren't the only ones allowed to have fun this Christmas. While strategically placing the Elf on the Shelf has become an Olympic sport for moms over the past few years, there’s a new game in ...

The Elf on the Shelf: Sweet Showdown' premieres on Sunday, Nov. 19 at 8 p.m. ET/PT Elf on the Shelf brings out the creativity in everyone — bakers included. Duff Goldman, Kardea Brown and Ashley ...