The $22 billion energy drink industry is tapping into the aesthetics of health and wellness to reach new demographics and ...

Alani Nu and other energy drinks are targeting young women with wellness-themed branding and influencer marketing. Experts ...

Energy drinks were introduced around late 2018 ... CEO of market researcher Beverage Marketing Corp. Alani Nu got “the sugar right. They had the flavors right. They targeted the female consumer ...

and Monster Energy®, the global energy drink icon, today announced a multiyear renewal of their global marketing partnership. The announcement comes as Power Slap continues its upward trajectory ...

Power Slap, the world's premier slap fighting promotion, and Monster Energy®, the global energy drink icon, today announced a multiyear renewal of their global marketing partnership. The announcement ...