From infomercials to political canvassing to appeals for coveted roles ... This Billy Mays OxiClean logos advertisement includes multiple visual examples of the product’s ability to remove ...

While ethos establishes credibility and logos appeals to logic ... should align with your message and desired outcome. For example, while a PSA about climate change might rely on hopeful concern ...

for example—then a symmetrical logo proved to be the more effective design, as respondents felt it to be more sincere or competent. In another study involving the actual logos of some of the top ...