Differential analysis requires you to think about all the potential solutions to a particular business opportunity to determine which one is the most cost-effective. By analyzing the cost and revenue ...

Some marketers believe the purpose of marketing expense-to-sales ratios is to align marketing spend with industry norms. The belief may stem from the fact that marketing spend as a percentage of sales ...

Peter Gratton, Ph.D., is a New Orleans-based editor and professor with over 20 years of experience in investing, risk management, and public policy. Peter began covering markets at Multex (Reuters) ...

Monitoring and auditing software company Oversight Systems this week released a product that analyzes data submitted by travel managers, including expense reports, and recommends actions for program ...

If you own a mutual fund or if you’re thinking about investing in one, perhaps for the first time, the one thing you absolutely need to do is pay attention to fees and expenses. That’s what the ...

Jonathan Ponciano is a financial journalist with nearly a decade of experience covering markets, technology, and entrepreneurship. Suzanne is a content marketer, writer, and fact-checker. She holds a ...