Duolingo's mascot faked his death to get users to do their daily lessons, and attention from pop star Dua Lipa. Here's how he masterminded it — and why one expert sees the campaign as a success.

Language learning app Duolingo recently revealed some sad news – its iconic owl mascot Duo, was dead. Well, surprise! After a dramatic fake death, the beloved bird is back, returning to berate ...

Duo's death was announced on February 11, with Duolingo implying he may have died waiting for users to finish their lessons. The company then shared a series of posts depicting Duo being hit by a ...

Scammers Create a Fake “Friendly” Owl Mascot Linked to Duolingo’s Famous Duo The opportunity was too “cool” to pass up: ...

The fake notes had a dark ... Binns presented a snowy owl to the natural history department at Buchtel College, forerunner of the University of Akron. The stuffed specimen was said to be ...

"Killing the owl off is a big move to get attention," Matt ... On Tuesday, Duo finally pulled back the curtain on his fake and untimely demise, in a video that opens with him unzipping and ...