The 44 B.C. event has never been forgotten, and has been associated with loyalty and betrayal ... “Julius Caesar” – is one of the most famous quotes associated with the day.

Opinions expressed are those of the author. Loyalty is emerging as the most important element of business strategy that will drive long-term performance and growth. Changing consumer expectations ...

Yes, it is nice to be special. It is also increasingly rare. Loyalty has always been important, but in a world of near-perfect information and ever-increasing choices, it is more valuable than ever.