the resurgence of interest in the Y2K aesthetic is a natural swinging of the pendulum, as a new generation moves up the ranks to become creative directors of some of the biggest fashion houses ...

In 2024, “Brat Summer” became a defining pop culture movement, blending bold fashion with unapologetic ... merging neon aesthetics and Y2K throwbacks with a rebellious attitude.

In recent years, the resurgence of Y2K fashion trends has captivated Hollywood ... early 2000s craze but are eager to explore its unique aesthetic. With celebrities frequently seen wearing ...