JCPenney's "Big Book" catalogs used to span 1,000 pages. — -- In a blast from the past, sort of, JCPenney is bringing back old-school mailings to draw customers to its website and brick-and ...

JCPenney did away with its giant catalog last year, but stuck with smaller, more specialized catalogs for things like school uniforms and window coverings. But if you're a fan of flipping pages ...

JCPenney did away with its giant catalog last year, but stuck with smaller, more specialized catalogs for things like school uniforms and window coverings. But if you're a fan of flipping pages and ...

JC Penney to stop publishing ‘big book’ catalogs J.C. Penney will stop publishing its twice-yearly "big book" catalogs, now that customers increasingly shop online. Nov. 18, 2009, 7:34 PM EST ...

JC Penney announced it will forego the distribution of its 36-year-old, 1,500-page epic catalog, “The Big Book”, in favor of more frequent, smaller niche mailers throughout the year.

Another big book catalog bites the dust: J.C. Penney announced Nov. 18 it would no longer publish the semiannual big book catalog. The multichannel general merchant plans to focus on specialty ...

JCPenney did away with its giant catalog last year, but stuck with smaller, more specialized catalogs for things like school uniforms and window coverings. But if you're a fan of flipping pages ...

PLANO, Texas -- J.C. Penney will stop publishing its twice-yearly "big book" catalogs, now that customers increasingly shop online. Instead, J.C. Penney Co. says it will publish specialty catalogs ...