iWatch Rumors Tick Louder As Apple Hires Nike FuelBand Expert Apple's iWatch rumors just got a whole lot more interesting with the hire of a fitness expert who helped create Nike's wearable FuelBand.

Nike has its packaging down pat. Unwrapping a FuelBand feels like you're opening an Apple product. It's sleek and exciting. Fitbit One arrives encased in plastic. It wouldn't be alluring on a shelf.

[Simone] was trying to reverse-engineer the Bluetooth protocol of his Nike+ Fuelband and made some surprising discoveries. [Simone] found that the authentication system of the Fuelband can be ...