Valve makes clear companies can still advertise in games. Those awkward billboards and real-world brand cosmetics are still fine to include, although Steam does stipulate that these must not be “disruptive” and are “appropriate within the context of the game.”

While the little regulation on Steam still allows for a lot, the most common freemium models from mobile gaming still are not welcome on the platform. "Developers should not utilize paid advertising as a business model in their game,

Cheery mom-and-pop computer game business Valve have updated their rules about advertising both outside and inside

Steam games can no longer force you to watch ads to continue playing, as Valve sets out new rules for developers using commercials.

In a new update to Steam’s ad policy, Valve incorporates a rule regarding the use of forced ads in games listed on the digital storefront.

Cheery mom-and-pop computer game business Valve have created a new Steamworks page for their policy about in-game

Valve further enforced its ban on promotional advertising in games on Steam, expanding on previously established rules on the platform.

Steam has officially banned games that force players to watch ads, or grant in-game rewards for watching ads, in a historic move for the platform.