The Gap logo’s biggest offense is how inoffensive ... We strive to offer trustworthy perspectives on everything from art history to contemporary art. We spotlight artist-led social movements ...

The new Gap logo is survived by its antagonistic Twitter feed and a dozen “failed branding strategies” slide shows, in which it will be archived in the annals of history. To heaven ...

Despite – or perhaps because of – its unconventional appearance, the logo has cemented its place as one of the most memorable and impactful in Olympic history. After all, isn’t being ...

“It seemed like a natural fit in our aesthetic to celebrate our brand’s history by piecing together Gap’s logos from the past for the Logo Remix collection.” The highlight of the release is a ...

Thanks to this increased design sophistication, it's harder to pass off "lame work" like the new Gap logo. 3. Rebranding has to be more than just skin-deep For a rebranding effort to work ...

to remix the classic Gap logo that our customers love,” said Mark Breitbard, Gap’s Global President and CEO. “The collection is unique and unexpected, and I’m excited for customers around ...

As any ’90s kid worth their patchwork Tammy jeans will tell you, you were no one until you had a Gap logo jumper. With its graphic, varsity-inspired lettering and everyman (and woman ...