GARM describes its mission as "a cross-industry initiative established by the World Federation of Advertisers to address the challenge of harmful content on digital media platforms and its ...

The Global Alliance for Responsible Media (GARM) describes itself as a "cross-industry initiative" started as part of the World Federation of Advertisers that, according to a spokesperson ...

Aside from GARM and WFA, a handful of major companies — CVS Health, Mars, Orsted and Unilever – were named as defendants. X is seeking trebled compensatory damages and injunctive relief.

"Through its oversight, the Committee has learned that collusive activity is occurring within the Global Alliance for Responsible Media (GARM), of which your company is a member. In particular ...

“GARM is a small, not-for-profit initiative, and recent allegations that unfortunately misconstrue its purpose and activities have caused a distraction and significantly drained its resources ...

Recommended Reading GARM shutters following X antitrust suit against brand safety group The Global Alliance for Responsible Media (GARM), a not-for-profit division of the World Federation of ...

The lawsuit claimed that the group, known as GARM, had violated antitrust laws by coordinating with brands to dissuade them from spending money on the social media platform. While the World ...

The World Federation of Advertisers, which organized the Global Alliance for Responsible Media initiative, informed its members that GARM was “discontinuing” activities, according to an email ...

GARM, an influential organization that established brand safety guidelines and tools for advertisers looking to avoid harmful online content, is dead. The group was launched by the WFA, a trade body ...