Let’s dive into the world of Gen Z fashion, where shoes are not just footwear but a statement of identity and rebellion ...

As Gen Zers opt for flats and sneakers, they can't fathom the idea of wearing six-inch heels all night and dancing away—but ...

Gen Z and millennials spend around three times as much as baby boomers do on fitness, according to data from Bank of America.

WELCOME to the Roaring Twenties – but this time it is not all jazz, flapper dresses and speakeasies. The 2020s are seeing a ...

The leggings generation may be going astray on TikTok, favouring individuality over ‘beauty is pain’ — but debates remain.

Gen Z consumers are leading the charge for functional benefits, with 38% and 35% wanting coffee with cognitive/mood-boosting and relaxation/stress relief benefits, respectively, Westrock stated.

Gen Z and Millennials are debating online over whether tight-on-tight or tight-on-baggy workout fits are best. Here are our ...

Even though the fashion industry is worth over $105 billion, Gen Z people have shown that trendy doesn’t have to mean expensive. Instead of buying expensive, short-lived trends, Gen Z is opting ...

According to platform data, Gen Z travelers (born 1997-2012) are embracing mobile-first, last-minute, and experience-driven travel. In contrast, Baby Boomers (born 1946-1964) prefer premium ...