Gen Z humor is like a friend who says something so unexpected that you can't tell if they're kidding or have just shattered the rules of reality. Memes, absurd TikTok trends, and inside jokes are ...

Young Americans aren’t reading economic forecasts. They’re watching memes, nail tutorials, Klarna food orders, and falling ...

When thinking about how my Gen Z friends and I would like brands to advertise to us, I struggle to find an answer straight ...

At Ad Age’s NextGen Summit, Harman's Chris Epple and Annex88’s Brandon Solis explore how authenticity, personalization and ...

What they found is alarming. Gen Z has come of age swimming in a gloppy stew of digital content. Every day they navigate memes, photos, social media, chats with their friends, flashes of video ...