That is the motto of Ephemeral, a cosmetic company that developed a made-to-fade, semi-permanent tattoo ink in 2014 ... Another said, "I am 3.5 years in… I have emailed them so many times ...

Miley Cyrus shared that she regrets 80% of her tattoos. She's not alone in facing "tattoo regret," a growing phenomenon ...

Chris Jacobs brought home two gold and one silver ... But logo tattoos are now displayed proudly by athletes from all over the world. Years later Jacobs even had another set added on the inside ...