Co-marketing partnerships are usually entered ... of their brands or subbrands together to create a new product. A good example of ingredient co-branding is Pillsbury Brownies, owned by General ...

Marketing is essential for any organization that wants to raise awareness about itself, its products or its services. As the famous saying goes, "He who has a thing to sell and goes and whispers ...

A good positioning strategy should be the summary of detailed ... It is also very important not to over-complicate things – some of the best examples of marketing excellence are where the fundamentals ...

For some inspiration, we’ll share some examples of fascinating email marketing campaigns with compelling storytelling and data-driven personalization.

If you’re looking for a good email marketing campaign example, consider this one from Airtable, a project management software company. There are a number of reasons why we love Airtable’s message.

Being in the right place, at the right time, in front of the right people is about implementing the right tactics and ideas, as in the following five digital marketing examples. 1. Target the right ...

What do these scenarios have in common? These are all prominent examples of social marketing, or “marketing for good.” You’ve almost definitely come across at least one of these. But what is ...

Expertise from Forbes Councils members, operated under license. Opinions expressed are those of the author. The idea of an “evil Superman” is nothing new. In fact, it’s been around since the ...

The horror genre has been an especially fertile ground for memorable immersive marketing. Here are 12 examples of campaigns that successfully used horror to get lots of, um, eyeballs. Is it better ...

We’ve rounded up 10 great examples of lawyer video marketing and each represents a unique approach and offers inspiration for lawyers. Patricia Baxter is an influencer on LinkedIn with a large ...