Google's 'Advanced Plans' feature, in its Reach Planner tool, automatically suggests optimal ad type combinations and budget ...

Two of those sources were offered ad credits recently, with one offered $20,000-worth of free ad spend in credits to test ...

SFB Digital Marketing, a leading agency specializing in data-driven advertising solutions, has highlighted key developments ...

Google released a new Gemini AI for the Super Bowl game, which sparked a Gouda cheese controversy that Google had to fix.

a strategy that has worked at rival agencies but also disrupted senior staff. Advertising 2023-11-06T18:44:20Z Advertisers pumped up to 90% of their Google ad spend into its AI tool, and some are ...

Google will prioritize user-friendly landing pages, pushing advertisers to enhance navigation for better search ad visibility and engagement.

Maximize ad relevance by layering audiences in Google Ads. Combine remarketing, in-market segments, and more to refine targeting and improve campaign results.

Publicis CEO Arthur Sadoun says he’s happy to embrace a “challenger position” and capitalize on potential fallout from the ...