You can now improve upper-funnel results by letting Google Ads optimize for conversions driven by ad views, not just clicks.

The Google Ads hub centralizes experimental features, giving advertisers early access to pilot tools and campaign insights.

The goal of Google Ads is to create successful campaigns. To do that, you need to optimize your ads and find out which ones convert best. But how do you go about it? One of the most powerful tools is ...

Google said it again, it will soon test ads within its AI Overviews. Philipp Schindler, senior vice president and chief business officer for Google, said this in the earnings call on Tuesday night. He ...

Google is testing yet another call extension ad format, this one shows the advertiser's name below the clickable phone number. This gives a lot more visibility to the phone number and the CTA for the ...

Great ad copy depends on the input. See how clear, structured prompts – from personas to constraints – lead to stronger AI-generated ads.