Stay up to date with the latest news, tips, and insights about Google Analytics on Search Engine Land, including strategies to optimize your use of Google Analytics 4 (GA4), which replaced ...

Google Analytics now allows administrators and editors to customize report collections and groupings, making navigation more tailored to business needs as announced by Carly Boddy, Product Manager ...

Since 2013, when Google released the third version of Google Analytics, AKA Universal Analytics, it has provided great results for users. But its limitations have become evident, especially in the ...

Google Analytics 4 (GA4) has been more than a migration; it is forever changing how both in-house and agency digital marketers use their analytics data to inform their campaigns and strategies.

In this post, we will delve deep into what a conversion rate is, how it is calculated in Google Analytics and LookerStudio, and why it is essential for your digital success. At its core ...

A new phishing campaign is targeting SEO professionals with malicious Semrush Google Ads that aim to steal their Google ...

New Adobe data reveals AI search referrals are on the rise. After decades of relying on Google’s ten blue links to find ...

The program leverages Google’s Gemini models to ease mainframe integrations with the hyperscaler’s BigQuery analytics platform, provide COBOL-to-Java application coding assistance, and enable ...

This new “thinking model” outperforms OpenAI o3 mini, GPT-4.5, DeepSeek-R1, Grok 3 and Claude 3.7 Sonnet in several ...