Micro conversions can be a useful metric if implemented the right way. Here’s how to use them strategically without inflating ...

Google Analytics now allows administrators and editors to customize report collections and groupings, making navigation more tailored to business needs as announced by Carly Boddy, Product Manager ...

The pizza chain will use Google Cloud’s AI tools to optimize delivery routes, create a customer-facing chatbot and deliver personalized rewards offerings in real time.

Google Analytics is a free web analytics tool that generates detailed statistics on a website. All content released from CORE to www.army.mil is automatically connected to Google Analytics ...

We recently published a list of 11 Best Predictive Analytics Stocks to Buy According to Analysts. In this article, we are ...

Stay up to date with the latest news, tips, and insights about Google Analytics on Search Engine Land, including strategies to optimize your use of Google Analytics 4 (GA4), which replaced ...

New Adobe data reveals AI search referrals are on the rise. After decades of relying on Google’s ten blue links to find ...

Since 2013, when Google released the third version of Google Analytics, AKA Universal Analytics, it has provided great results for users. But its limitations have become evident, especially in the ...

A new phishing campaign is targeting SEO professionals with malicious Semrush Google Ads that aim to steal their Google ...