Just under 1,000 were shown a series of infographics that explained different types of greenwashing and completed a quiz to identify greenwashing in a series of product descriptions. A control ...

Global greenwashing cases dropped by 12% in 2024, but high-severity incidents rose over 30%. In 2023, nearly 30% of companies flagged for greenwashing were repeat offenders by 2024. The E.U. saw a ...

The tourism industry is making efforts to become more eco-friendly, but some companies engage in "greenwashing" by making misleading claims about their environmental practices. True sustainability ...

However, the rise of greenwashing—the practice of making misleading or false claims about a product's environmental benefits—has undermined trust and credibility. As sustainability becomes a ...

Greenwashing, a marketing tactic that exaggerates or fabricates a product's environmental benefits, is making it harder for consumers to shop sustainably.“There is such high demand for greener p ...

However, not all green initiatives are as authentic as they appear. The term “greenwashing,” coined in the 1980s, aptly describes the practice of exaggerating or misrepresenting the ...

Katherine Meslow The accusations in the suit all point to a key concept, greenwashing. Greenwashing is a deceptive marketing strategy that refers to companies or organizations falsely promoting ...

The vise is closing on greenwashing—the phenomenon of funds making deceptive claims about their sustainability. This month, WisdomTree Asset Management, the exchange-traded fund and passive ...

LONDON, June 4 (Reuters) - Market watchdogs across the European Union have punished few instances of "greenwashing" by financial firms, partly because regulators don't have enough resources to use ...