Next time you spot an H&M ad, take a closer look to see if it features an AI-generated model. The clothing giant has revealed that it will start using AI to generate digital replicas of 30 of its ...

H&M pulled an ad for school uniforms that featured two young schoolgirls with the tag line “make those heads turn” after being accused of “promoting pedophilia.” The $29.99 school dresses from the ...

The ad, screenshotted by a number of social media users before it was removed, featured two elementary schoolgirls dressed in school uniform, with the slogan “Make those heads turn in H&M’s Back to ...

That cute top that looks so good in the H&M ad is a real piece of clothing. The model showing it off might not be. Fashion giant H&M is embracing AI’s ability to create digital “clones” and putting ...

Fashion giant H&M plans to create digital clones of its models this year, raising more questions for an industry grappling with both the potential of artificial intelligence (AI) and its impact on ...