It has been 2 years since the new record in the spirits market was set, with the sale of a bottle of the world’s “most coveted” Scotch whisky for approximately $2.7 million at auction in London.

Glennfiddich just unveiled a 50-year-old scotch retailed at $50,000. Here's what you need to know about the rare bottle ... a punchiness often lacking in a half-century-old spirit.

In the opening half of the year, Scotch exports to the US were £421.4m, down 3.5% year on year. US volumes dropped 7.6% to 54.6 million bottles shipped, ranking third behind India and France.