It is a perfectly fine tactic for the right campaign, but it should be considered paid media. The key thing to stop and think about in launching a genuine earned media hashtag-based campaign is ...

Hashtags are powerful entities on Instagram and Twitter. They can help drive engagement, and just as important, they can help you track the results of your campaigns. By creating a unique, branded ...

An Awakening Series – the main driver for the #AXAStandsUpToCancer campaign. In line with the launch of the AXA Cancer Care insurance protection plan beginning this year, AXA AFFIN Life ...

Get Instagrammers talking about your business with the use of hashtags. 6. Track your campaign Influencers aren't cheap, so you need to track your campaign to gauge effectiveness and ROI. Various free ...

which did nothing to help the campaign's legitimacy. The misspelled hashtag made its way to this coveted spot thanks to people continuing to use it genuinely and by the hordes of people mocking it.

The header image is a pixelated version of one of the Expressionist painter's masterpieces that will come into focus once the "brushstrokes" (tweets with the campaign hashtag) total the year the ...

L?Oreal Paris is rolling out a campaign to coincide with the brand?s new Advanced Haircare line and is asking social media users to share their powerful hair moments on Facebook, Instagram and Twitter ...