Hello Kitty is known to collaborate with many different franchises, yet her team-up with Junji Ito's characters proved to be ...

Samir Hosani, professor of marketing at Royal Holloway, University of London, explains the characteristics and clever marketing strategy that have made Hello Kitty so beloved for so long.

The monarch was feting a figure more recognisable than any billionaire or emissary: Hello Kitty, who turns 50 this year. The character was created by Shimizu Yuko, a Japanese illustrator ...