Luxury Brands Have a Strict Hierarchy. Burberry Found Out the Hard Way. Story by Carol Ryan • 2w. This column is part of the eighth annual Heard on the Street stock picking series.

Shifting attitudes toward luxury have created an opening for newer, more agile and culturally relevant brands to make inroads ...

But for brands a little lower in the luxury hierarchy, American factories could turn out to be a smart defense in a more protectionist global economy. Write to Carol Ryan at [email protected].

After a year of sweatshops scares, steep price hikes and a brewing trade war, luxury brands are working hard to rebuild trust through storytelling that emphasizes craft and heritage.

“Luxury brands are among the most extreme status symbols in a capitalist society. Even among luxury labels, there’s a hierarchy — reflected in their pricing,” Lim said.

“Luxury brands are among the most extreme status symbols in a capitalist society. Even among luxury labels, there’s a hierarchy – reflected in their pricing,” Lim said.

The luxury-goods industry can be an unforgiving place for brands that try to improve their lot. The best that Burberry’s shareholders can hope for is a U-turn on its current strategy or a ...

Luxury brands have a strict hierarchy. Burberry found out the hard way. Carol Ryan , The Wall Street Journal 3 min read 21 Aug 2024, 05:32 PM IST ...

Luxury brands have a strict hierarchy. Burberry found out the hard way. Carol Ryan , The Wall Street Journal 3 min read 21 Aug 2024, 05:32 PM IST. Since late 2017, Burberry has spent hundreds of ...