Mattel and F1 are launching a collection of complexly designed model Hot Wheels with the aim to “connect fans to the true ...

After announcing its partnership with F1 last year, Hot Wheels has released more premium race cars and track-ready die-cast ...

There will also be premium collectors’ items released, as well as an F1 track and play set. The 1:64 models that have been ...

Following the successful launch of the first limited edition Hot Wheels Formula 1® car in 2024 and the announcement of a ...

I walked around town to visit most toy stores that carry Hot Wheels and Matchbox items. I didn't go home empty-handed, but it ...

Hot Wheels Unleashed is the perfect antidote to ... If you’re after more head-to-head fun, we’ve got the best multiplayer games to play with friends and the best co-op games.

Mattel has partnered with TOKYOPOP to create a new publishing initiative. Some of the toy makers' hottest properties will be ...

Formula 1 and leading global toy and family entertainment company, Mattel, have unveiled an exciting product range that will ...

Is there any limit to the Netflix effect? Hot Wheels says that the surge in F1's popularity is behind its new range of models ...

If you're a Hot Wheels collector, you must constantly fight the fear of missing out. But I can't believe it's happening to me ...

Ofek, Elie, Andres Terech, and Nicole Tempest Keller. "Hot Wheels: Launching The Mixed Play Experience." Harvard Business School Case 521-017, September 2020. (Revised May 2024.) ...

It turns out that the Sith Lord has a meaner car too, at least thanks to Hot Wheels. Let's face it; Darth Vader is a thousand times cooler than Luke Skywalker. The hero might get the girl ...