As someone whose family regularly sent care packages from South Korea growing up filled with sheet masks and snail cream, I know a lot about K-beauty. For me, it was never a viral trend but a ...

K-beauty has a lot of weird ingredients. Do they actually work? “South Korea has some of the world’s most rigorous regulations for cosmetic products, resulting in high standards for both ...

South Korean makeup artist Hwaju revealed that it is actually ... She said that the first step one should do is to use waterproof products and seal these with matte powder, especially on the ...