Effectively targeting marlin using lures can be challenging, thanks in part to the incredibly large number of variables involved: lure colors, positioning in the spread, head shapes and more. One of ...

As a manufacturer, no one else is quite as intimate with a product you design and craft yourself. We asked three to each build us one of their own, the way they felt it should be done. Here are the ...

Just like open water fishing, success on hard water requires using the right tools for the job. Dr. Jason Halfen No different than in open water, each trip on the ice is unique: we fish at different ...

The Senko is the best-selling bass lure of all-time, and for good reason. It flat out catches bass all year, on every type of water. It works on lowland lakes, highland lakes, natural lakes, farm ...

Learn the live bait rig that consistently beats artificial lures for fall muskies. Expert rigging, setup, and hookset tips ...

Anglers tend to focus on the portion of their fishing tackle that comes into direct contact with the fish: hooks, artificial lures, flies. Narrowing it down still more, the point of the hook. It does ...

Slab crappies are meat eaters—sure enough minnow munchers. They take artificials well at times, especially jigs—but big crappie will turn their noses at even the best of the best crappie lures.

October Bass Fishing Top Baits, Matt Adams' Dream to Qualify for the Bassmaster Elite Series Still Kicking, and Have You ...

Walleyes can be found in deep lakes and windy rivers. They inhabit the sprawling Great Lakes and tiny backwoods waters. But no matter where you fish for walleyes, these lures should be in your tackle ...