Huda Beauty’s Purple Ube Easy Bake Powder is taking over social media—but does it live up to the hype? This color-correcting setting powder claims to brighten dull skin, neutralize yellow ...

Huda Kattan of Huda Beauty has gone viral for her loose setting powder, many times over. This month, she released Ube — a new lilac-toned color —which was said to help dark under-eye circles.

When her brand launched in 2015—with a mix of foundation, setting powder, lipstick, and more—it was like having her tutorials playing in your ear. "I want people who are wearing Huda Beauty to ...