Huda Kattan of Huda Beauty has gone viral for her loose setting powder, many times over. This month, she released Ube — a new lilac-toned color —which was said to help dark under-eye circles.

As I scrolled through TikTok one day, I saw Huda Kattan claim she made "the world's best gloss" with the Huda Beauty Faux Filler ... including swatches of the shades. It is formulated with vitamin ...

Thankfully, there's no need to DIY anymore, as Kattan's brand, Huda Beauty, just launched a vibrant purple shade of its cult classic EasyBake powder, aptly titled Ube Birthday Cake. In order to ...