Makeup has always been deep-rooted in ... which were inspired by Huda and her sister, Mona Kattan, struggling to find a pair that was, let’s face it, big enough for their liking.

Calling all Easy Bake lovers! You’re going to LOVE this new addition to Huda Beauty’s Easy Bake family! Say hello to Easy ...

Spoiler alert: It didn't end well. Thankfully, there's no need to DIY anymore, as Kattan's brand, Huda Beauty, just launched a vibrant purple shade of its cult classic EasyBake powder, aptly ...

The power of Kehlani, ube and beauty combined at a viral ... as measured by Traackr's VIT metric - following founder Huda Kattan's return as chief executive officer at the start of last year ...