Scientists in California claim to have discovered a new jaw-dropping color no human has ever seen before. The catch? You have ...

Researchers behind a recent study claim to have discovered a new color that the natural, naked eye cannot perceive — 'olo,' a ...

The team, who experimented on themselves and others, hope their findings could one day help improve tools for studying color ...

"It is not a new color," John Barbur, a professor of optics and visual science at City St George's, University of London, ...

Scientists have created a technology called Oz that stimulates individual photoreceptor cells in the human eye to create an entirely new, ultra-saturated color never seen in nature—dubbed olo.

Scientists have claimed to discover a new colour that has not been seen by humans before. The researchers are calling the new ...

Five people have been able to perceive a colour never before seen by human eyes, after researchers used lasers and tracking ...