Using an experimental technique called "Oz," researchers stimulated the human retina such that people saw a brand-new color.

Researchers from the University of California, Berkeley have announced the discovery of a color never before seen by the human eye. Through a new study ... technology can be used on a more accessible ...

The result was a sort of peacock blue-greenish hue with an intensity outside the range of colors normally seen by the human eye. “The level of saturation is off the charts”, Ren Ng ...

A group of American scientists has claimed to have discovered a new, never-before-seen color after an experiment saw them fire laser pulses into their eyes. By stimulating specific cells in the ...