In an effort to reinvigorate the city and its tourism industry, city and state officials asked Glaser to create a visual around the line, “I love New York ... The heart in Glaser’s logo ...

As part of a new $5 million advertising campaign announced this week, the heart symbol has been replaced with such images as a pizza slice, a lighthouse, and a roller coaster.

The bold “I [heart] NY” logo — cleverly using typewriter-style letters — was dreamed up as part of an ad campaign begun in 1977 to boost the state’s image when crime and budget troubles ...

Visitors pose for photos with the giant "I Love New York" installation ... a “We” and a redesigned heart, in the fashion of New York City’s newest logo, will not be replacing the installation.

They love New York — and the state’s iconic marketing logo from the 1970s ... doubted when he came up with the slogan that a heart symbol should be used to stand in for “love ...

The iconic “I Love NY ... NYC” logo can be seen all over New York City at bus stops, on billboards in Times Square, in the subway, and on storefronts. The simple text and heart emoji ...

the new “We Heart NYC” logo sparked outrage from New Yorkers who had grown to love the nostalgic “I Heart NY” logo. When New York Times reporter Emma G Fitzsimmons asked her Twitter ...

the designer who oversaw the new logo’s creation, tells the New York Times’ James Barron. “The subway system is the veins or the beating heart of the city,” he says, adding that on the ...

“people began to find an affection for the little ‘I ♥ NY’, and the logo took off by itself after not too long.” Actress Phyllis Newman and composer Leonard Bernstein dance at an I Love ...

And yet, despite being instantly adored by New Yorkers and then loved by the world for almost 50 years (so, evidently not broke), one organisation decided the I [heart] NY logo needed an update.