In the 1970s, Nestlé launched a marketing campaign celebrating Nescafé as the world's best-selling instant coffee. The promotion included mugs shaped like globes. (John Kelly/The Washington Post ...

According to research published in the journal Food Quality and Preference, it’s possible that the shape and size of ... images of eight different coffee mugs and asked them to rank the mugs ...

globe-shaped coffee mugs Nescafé sold in the 1970s. The Nescafé mugs were from one coffee company. Dave’s mug was from coffee itself. And what a mug it is. To my eye, it’s the stuff of ...