One of Bleach's final arcs breaks the mold for the series in an important way, and despite being initially hated by fans, ...

Kubo said in response, "Ichigo's fullbring outfit was based on the image of Tokusatsu heroes that little kids would find it ...

His entire ploy was to make Ichigo achieve his Fullbring, killing him and absorbing his power into himself later. This was all so that he could exact his revenge on the Soul Society that betrayed him.

During the Fullbring Arc, when the Gotei 13 came to the aid of a helpless Ichigo, his powers were restored by a special method using the reiatsu of all the captains of the Gotei, including Byakuya.