Business branding vs. brand identity. They're not one and the same ... and anything else that can be marked with your brand's logo. Your brand identity efforts are what your audience associates with ...

Essentially, a logo is the cornerstone of a brand's visual identity, serving as a recognisable ... the combined L and V of ...

Because our visual identity represents the university at the very highest level, it’s vital to our brand. These logos act as a signature, an identifier, and a stamp of quality. And they should always ...