Your little one has a BIG imagination. But this pretend play is not just for fun: it also helps develop your child’s language and social skills. And imaginative play starts earlier than you ...

Kids can experience imaginative role-play with a unicorn-themed beauty set featuring two lipsticks, two glitter lip balms, ...

From stepping back from resolving conflicts to encouraging role-play to navigate their social lives, using play can be a top ...

Creative play is expressed when children use familiar materials in new or unusual ways, and when children engage in role playing and imaginative play. Nothing reinforces the creative spirit and ...

“It’s the PLAY-DOH brand’s mission to elevate the value of imagination, and fashion is a natural manifestation of that creativity and self-expression,” said Tim Kilpin, President ...