Impressions refer to the number of times an advertisement is seen, while reach is the number of unique people who have seen the advertisement. Clicks are the number of times a user has clicked on an ...

And it hurts a lot more people than just advertisers. In 1994, it made sense to track impressions and clicks. The industry was still discovering its potential and basically structured its ...

“It’s also telling that despite Google’s optimistic claim that ‘links included in AI Overviews get more clicks than if the page had appeared as a traditional web listing for that query,’ there is ...