When added to the contract, this drives up costs because the content becomes a long-term asset for the brand. Collabstr ...

Increasingly, brands and their marketing arms are suing their own influencers for breach of contract. Studio 71 sued YouTube star Bethany Mota, claiming she failed to provide required video and ...

A Kenyan TikToker posted a video burning down a contract which he said he got from a company. Despite the good money, he was ...

Meta is courting TikTok influencers hard, hoping to turn Instagram Reels into the go-to place for short-form video in the United States. Digital Music News first reported on Meta’s cash incentives ...

I think it benefits the company, the brand, and also the influencer to have some of those contingencies baked into their contract." She said that companies may want to consider amending their ...

An influencer’s lavish lifestyle has come to ... of four an opportunity to pause and not have to sign another rental contract somewhere else. Bunton said that, when she made the decision to ...

Like traditional-media talent, social-media influencers rely on their lawyers and managers to avoid getting wrapped up in overly restrictive contracts. One area of negotiation is a "morals clause ...

Detroit is looking to partner with social media influencers to boost the message of city campaigns and support the city's ...

Influencer management firm Shine Talent Group ... several beauty and lifestyle creators through the deal. It's inking contracts with Spark's exclusive talent, including Monica Rubi, who has ...