Explore the disciplined approach behind today’s most successful influencer campaigns — built on insight, alignment and ...

Influencer marketing has become one of the most popular forms of marketing for brands and businesses of all types. Many professionals previously assumed that influencer marketing was only for big ...

When partnering with talent, marketers often ask the wrong questions, says Paula Albuquerque of YKONE. Stop focusing on the ...

They respond to people. So we gave influencer marketing a try. We didn't use celebrity endorsements or perfectly edited campaigns—just real students and young professionals with a platform ...